CycleTelâ ¢: Bringing a market-based mindset to mHealth
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CycleTel is an innovative mHealth product a fertility awareness based family planning method delivered to users via SMS The Global mHealth Initiative spoke with Alexis Ettinger and Nicki Ashcroft from the Georgetown University s Institute for Reproductive Health IRH to learn more about this USAID funded program The article covers the following topics What is CycleTel Why go mobile CycleTel s Growth How has CycleTel evolved CycleTel s Future How will CycleTel approach scale up What s next for CycleTel Why it helps with planning Details testing go to market strategies for a market based mHealth service Provides insights into sustainability and scale up
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