A randomized controlled trial of soap opera videos streamed to smartphones to reduce risk of sexually transmitted human immunodeficiency virus (HIV) in young urban African American women.
No Thumbnail Available
Date
2013-07-15
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
BACKGROUND Love Sex and Choices LSC is a soap opera video series created to reduce HIV sex risk in women METHODS LSC was compared to text messages in a randomized trial in 238 high risk mostly Black young urban women 117 received 12 weekly LSC videos 121 received 12 weekly HIV prevention messages on smartphones Changes in unprotected sex with high risk partners were compared by mixed models RESULTS Unprotected sex with high risk men significantly declined over 6 months post intervention for both arms from 21 22 acts to 5 6 p Under 0 001 This reduction was 18 greater in the video over the text arm though this difference was not statistically significant However the LSC was highly popular and viewers wanted the series to continue CONCLUSION This is the first study to report streaming soap opera video episodes to reduce HIV risk on smartphones LSC holds promise as an Internet intervention that could be scaled up and combined with HIV testing
Description
Keywords
Adult, Women (only), Client, Access to information or data, Alignment with local norms, Addressing individual beliefs and practices, Stigma, Pilot, Effectiveness, Randomized, Safe sex, HIV/AIDS, Preventive, Health education or promotion, Disease prevention, Internet, Video