Consumer preferences for telemedicine devices and services in South Korea.
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Date
2014-02-07
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Abstract
The scope of healthcare has been expanding from caring for sick people to keeping people from becoming sick and telemedicine will play a significant role in this new healthcare paradigm This study investigated consumer preferences and willingness to pay for attributes of telemedicine services in South Korea A market simulation was conducted to examine the market shares of alternative services and their relationships to the perceived usefulness of service types and preferred device types