Varying social media post types differentially impacts engagement in a behavioral weight loss intervention.
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Date
2015-01-13
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Abstract
The purpose of this study was to examine whether different types of posts differentially affect participant engagement and if engagement with social media enhances weight loss Data are a subanalysis from a randomized weight loss study with a 4 month follow up support period via private Facebook groups and monthly meetings Counselors posted five different post types week based on social cognitive theory weight related recipes nutrition information poll votes or requests for suggestions Types of participant engagement likes comments poll votes and views were assessed Poll votes were the most engaging mean number of votes or comments poll 14 6 3 4 P Under 0 01 followed by suggestions 9 1 2 7 posts P Under 0 01 and weight related posts 7 4 3 1 posts P Under 0 01 Engagement with Facebook was significantly associated with weight loss during the 4 month maintenance period B 0 09 P 0 04 The findings provide evidence for ways to provide social support during weight loss interventions using remote methodology