Vulnerabilities in mHealth implementation: a Ugandan HIV/AIDS SMS campaign.

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dc.contributor.authorChib, Arul
dc.contributor.authorWilkin, Holley
dc.contributor.authorHoefman, Bas
dc.date.accessioned2020-02-06T17:29:50Z
dc.date.available2020-02-06T17:29:50Z
dc.date.issued2013-04-03
dc.description.abstractHIV prevalence in Uganda has leveled off however trends indicate that incidence is on the rise and disproportionately affects certain vulnerable groups such as women There is growing support for using mobile health mHealth programs to reach vulnerable populations Using the Extended Technology Community Management model for mHealth we examined a text message campaign in Arua Uganda that disseminated and measured HIV AIDS knowledge and promoted HIV AIDS testing at clinics Empirical data from this campaign illustrated that mHealth campaigns need to address socio cultural informational economic and individual vulnerabilities We found for example that the interactive SMS quiz design motivated recipients with the correct HIV AIDS knowledge to respond and thus become eligible for free HIV screening In doing so however the more vulnerable sections of the population such as those with incorrect knowledge were further put at risk We discuss the programmatic implications and provide strategic recommendations for campaign focus particularly to reach young women
dc.identifier.urihttp://dx.doi.org/10.1177/1757975912462419
dc.identifier.urihttps://lib.digitalsquare.io/xmlui/handle/123456789/5210
dc.relation.uriGlobal health promotion
dc.subjectAt risk for a particular disease or infection
dc.subjectClient
dc.subjectAccess to information or data
dc.subjectAcceptability
dc.subjectAddressing individual beliefs and practices
dc.subjectDemand for services
dc.subjectFunctionality
dc.subjectInfectious, parasitic and vector-borne disease
dc.subjectHIV/AIDS
dc.subjectPreventive
dc.subjectHealth education or promotion
dc.subjectMass messaging campaigns
dc.subjectDisease prevention
dc.subjectSMS
dc.subjectText
dc.titleVulnerabilities in mHealth implementation: a Ugandan HIV/AIDS SMS campaign.en
dcterms.abstractHIV prevalence in Uganda has leveled off however trends indicate that incidence is on the rise and disproportionately affects certain vulnerable groups such as women There is growing support for using mobile health mHealth programs to reach vulnerable populations Using the Extended Technology Community Management model for mHealth we examined a text message campaign in Arua Uganda that disseminated and measured HIV AIDS knowledge and promoted HIV AIDS testing at clinics Empirical data from this campaign illustrated that mHealth campaigns need to address socio cultural informational economic and individual vulnerabilities We found for example that the interactive SMS quiz design motivated recipients with the correct HIV AIDS knowledge to respond and thus become eligible for free HIV screening In doing so however the more vulnerable sections of the population such as those with incorrect knowledge were further put at risk We discuss the programmatic implications and provide strategic recommendations for campaign focus particularly to reach young women
dcterms.contributorChib, Arul
dcterms.contributorWilkin, Holley
dcterms.contributorHoefman, Bas
dcterms.identifierhttp://dx.doi.org/10.1177/1757975912462419
dcterms.relationGlobal health promotion
dcterms.subjectAt risk for a particular disease or infection
dcterms.subjectClient
dcterms.subjectAccess to information or data
dcterms.subjectAcceptability
dcterms.subjectAddressing individual beliefs and practices
dcterms.subjectDemand for services
dcterms.subjectFunctionality
dcterms.subjectInfectious, parasitic and vector-borne disease
dcterms.subjectHIV/AIDS
dcterms.subjectPreventive
dcterms.subjectHealth education or promotion
dcterms.subjectMass messaging campaigns
dcterms.subjectDisease prevention
dcterms.subjectSMS
dcterms.subjectText
dcterms.titleVulnerabilities in mHealth implementation: a Ugandan HIV/AIDS SMS campaign.en
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