Consumer views on the potential use of mobile phones for the delivery of weight-loss interventions.

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dc.contributor.authorGorton, D
dc.contributor.authorDixon, R
dc.contributor.authorMaddison, R
dc.contributor.authorMhurchu, C N
dc.contributor.authorJull, A
dc.date.accessioned2020-02-06T15:42:57Z
dc.date.available2020-02-06T15:42:57Z
dc.date.issued2011-11-18
dc.description.abstractBACKGROUND The surge in the incidence of obesity and being overweight demands new options to extend the reach of weight loss interventions Mobile phones provide a medium for reaching large numbers of people in a cost effective manner The present study aimed to explore the potential for weight loss interventions to be delivered via mobile phone METHODS A mixed methods approach was employed A telephone survey was conducted with 306 randomly selected participants and 10 focus groups were undertaken with 54 purposively selected participants The telephone survey comprised questions exploring the nature and acceptability of any potential weight loss programme that might be delivered via mobile phones The focus groups were conducted to explore issues of acceptability in more depth than was possible in the survey RESULTS Two thirds of participants reported support for a mobile phone weight loss intervention with greater levels of support amongst younger age groups and rural M ori the indigenous population in New Zealand Participants liked the idea of ready access to weight loss information and associated feedback and encouragement The results suggest that interventions would need to include aspects of social support use tailored and personalised content and be practical and relevant so that they appeal to consumers Appropriate methods of providing social support using a mobile phone require further exploration CONCLUSIONS Mobile phones may provide a novel but acceptable way to deliver a weight loss intervention They have the potential to be automatically personalised and tailored to the needs of the individual at the same time as being delivered at a population level
dc.identifier.urihttp://dx.doi.org/10.1111/j.1365-277X.2011.01163.x
dc.identifier.urihttps://lib.digitalsquare.io/xmlui/handle/123456789/155
dc.relation.uriJournal of human nutrition and dietetics : the official journal of the British Dietetic Association
dc.subjectLow adherence to treatments
dc.subjectLimited demonstration
dc.subjectObesity
dc.subjectSocial and behavior change communication
dc.subjectHealth education or promotion
dc.subjectTreatment adherence
dc.subjectSMS
dc.subjectText
dc.titleConsumer views on the potential use of mobile phones for the delivery of weight-loss interventions.en
dcterms.abstractBACKGROUND The surge in the incidence of obesity and being overweight demands new options to extend the reach of weight loss interventions Mobile phones provide a medium for reaching large numbers of people in a cost effective manner The present study aimed to explore the potential for weight loss interventions to be delivered via mobile phone METHODS A mixed methods approach was employed A telephone survey was conducted with 306 randomly selected participants and 10 focus groups were undertaken with 54 purposively selected participants The telephone survey comprised questions exploring the nature and acceptability of any potential weight loss programme that might be delivered via mobile phones The focus groups were conducted to explore issues of acceptability in more depth than was possible in the survey RESULTS Two thirds of participants reported support for a mobile phone weight loss intervention with greater levels of support amongst younger age groups and rural M ori the indigenous population in New Zealand Participants liked the idea of ready access to weight loss information and associated feedback and encouragement The results suggest that interventions would need to include aspects of social support use tailored and personalised content and be practical and relevant so that they appeal to consumers Appropriate methods of providing social support using a mobile phone require further exploration CONCLUSIONS Mobile phones may provide a novel but acceptable way to deliver a weight loss intervention They have the potential to be automatically personalised and tailored to the needs of the individual at the same time as being delivered at a population level
dcterms.contributorGorton, D
dcterms.contributorDixon, R
dcterms.contributorMaddison, R
dcterms.contributorMhurchu, C N
dcterms.contributorJull, A
dcterms.identifierhttp://dx.doi.org/10.1111/j.1365-277X.2011.01163.x
dcterms.relationJournal of human nutrition and dietetics : the official journal of the British Dietetic Association
dcterms.subjectLow adherence to treatments
dcterms.subjectLimited demonstration
dcterms.subjectObesity
dcterms.subjectSocial and behavior change communication
dcterms.subjectHealth education or promotion
dcterms.subjectTreatment adherence
dcterms.subjectSMS
dcterms.subjectText
dcterms.titleConsumer views on the potential use of mobile phones for the delivery of weight-loss interventions.en
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