Dr. Yogan Pillay, Deputy Director-General, South African National Department of Health, Tel: +27 12 395 8000, Email: ypillay@intekom.co.za2020-10-142020-10-14https://lib.digitalsquare.io/handle/123456789/77588MomConnect seeks to register all pregnant women, ensure that they visit an antenatal clinic, and provide them with information about pregnancy, birth and care of an infant. The initiative forms part of the South African national government’s efforts to promote maternal and child wellbeing and reduce mortality, as well as efforts to strengthen health services.Behavior Change CommunicationClient education and behavior change communication, Maternal health, Newborn health, Nutrition