Airtel Insurance powered by MicroEnsure
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The Airtel/MicroEnsure partnership aimed to introduce millions of emerging consumers to their first health insurance products by offering simple cover, for free. By introducing consumers to a basic health insurance product, MicroEnsure aimed to establish trust through transparent, reliable operations. It then offered intuitive up-sell products to allow customers to increase their coverage by paying for more cover for themselves and/or their families, which created a path to greater health insurance coverage.
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Finance